How Motor City Auto Group Turned Slow-Moving Inventory Into Its Fastest Sales Quarter
A 90-day content system built to get every unit in front of the right buyer, faster than the lot down the road.
Dealership
Motor City Auto Group
Package
Velocity
Focus
Sales & Service Video
Timeline
90 Days
01 The Problem
Great inventory, invisible online.
Motor City Auto Group had the units — new arrivals were solid, trade-ins were clean, service bays were full of work. None of it was showing up where buyers actually make decisions. Listings leaned on stock photos and spec sheets while competitors down I-94 were posting weekly walkarounds and picking up the shoppers who never made it to the lot. Turn times were creeping up on exactly the vehicles that should have moved fastest.
02 The Strategy
A weekly content engine, not a one-off shoot.
MODI embedded a shooter on-site every week to capture new arrivals, sales staff, and service department wins on a fixed cadence — built around what actually moves a Michigan buyer: real walkarounds, real advisors, real turnaround times. Content was cut for the platforms GMs’ buyers scroll first, then paired with a targeted push so the highest-margin units got priority reach.
03 Key Insights
What actually moved the numbers.
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